Know Your Logo Type

Many sometimes do not know what kind of logo is best for your business. Worse, many are not even aware of different types of logo and why should they bother even thinking about them. In this article, we briefly describe purpose of logo, logo types and offer different benefits logos.

Logo design, generically, is an example of a business; a symbol that conveys the origin, identity or ownership. The purpose of a logo is to communicate a thought or feeling desired and generate a preferred emotional response. Much can be said about a company looking logo as it acts as a mnemonic device and the identifier. However, the type of logo that will work best for the company depends on a number of considerations, such as the size of the company, the exclusivity of the name and a variety of other factors.

Logos come in all shapes and sizes; however they usually can be classified as one of the 4 types. With this piece of writing, one can distinguish between different types of logo and understand the underlying benefits

1. text / word mark / logo logos

2. Logos iconic / symbolic

3. Graphic / combination Logos

4. illustration logos

Text / word mark / logo logos

A text logo, also sometimes called as a brand logo or word, is a logo consisting largely typography company name. This type of logo can have some graphic elements such as lines, boxes, borders-that interact with, surround, or even form the letters. However, the graphic elements can be used as an accent in the text, not as an important part of the logo or equally weighted.

benefits:

If the name of the company consists of many words, that are not easily or commonly abbreviated, or when an abbreviation may not be appropriate, developing a text logo will keep the logo simple and clean.

Iconic / Symbolic Logos

iconic or symbolic logos normally have very simple graphics or symbols representing an aspect or image of the company or product. This type of logo includes words or symbols only letters but images and shapes. Thus, this type of logo is arguably the most common that people choose to go with.

benefits:

It facilitates higher level of brand recognition. When a company wants to replicate its logo in different media, as well as a logo to be synonymous with the brand, the logo symbol can be used as an elegant solution and clean.

Graphic / combination Logos

Logos combine graphics and company name and symbol may be integrated next or one located above the other. The logos that come into this category mainly focus on visual appeal. They are made in such detail that can be easily recognized and technically easier to use in all media.

benefits:

An excellent choice for an SME or companies starting to build brand recognition because graphic logo is visually strong and explanatory. The symbol can talk about the services offered by the company, while the company name increases the recognition.

illustrative logos

Illustrative logos are those that are a bit more complex and detailed than the logo / graphics combination. They are pictorial or illustrative of some characteristic of the company or product representation. This type of logo can represent the name, business idea or be the mascot of the company. An illustrative logo gives strength to the image of the company. It is mostly elaborative combination of illustrations with colors and slogans.

benefits:

It provides complete information about the company and set a mark of their standard. In addition to providing information on company standards, an illustrative logo makes a durable and lasting impression on potential customers.

Note on some other types of logos

Summary brands: Summary brand and use visual symbols to convey a message relevant to the brand concept.

Emblems: Emblems are a complex mixture of pictorial elements and type that are linked to the organization and its positioning.

animated logo animated logo design is a great way to spruce up any website, presentations, email signatures and announcements.

logo design service online

How to Choose a Logo Design that is Perfect for You

Your logo is the signature of your brand and one of the most valuable assets of your company. It is the only element that will symbolize your brand more than anything else. A well designed logo is one that reflects your business and your message is communicated. It should be simple, unique, memorable, versatile and able to work without color.

To choose a logo, there are important steps to go through, both solo and with a graphic designer. In this post, describe the logo design process and some important things to consider when choosing a logo that is perfect for you guidelines.

For the creation of your logo, you are free to choose a freelance designer, a design company or perhaps an advertising agency. Throughout this post, for maximum comfort and readability, I use the term "designer" to include any company or individual is applicable to you.

Choose a budget

First, you must decide on your budget for your new logo. They can cost anywhere from $ 300-1500 (USD) and sometimes more. Remember you get what you pay for, and designer fees reflect experience, professionalism and customer history. Invest in a logo (and a corporate identity to go with it) is one of the most important first steps you can take to build a brand. A logo is worth more than the hours it takes to create it.

You can find banks and logo contest online sites and get one for around $ 150. There are even different freelance sites where people offer incredibly low as $ 50. Just be aware that choosing a logo for a cheap price online can be disastrous. Inexperienced designers can take forever, do not communicate well, use clip art images (a definite no-no) and can not provide the correct files that you need to print and web use.

locate designers

There are many places you can find graphic designers. Choosing the right design for you is definitely much more difficult (and get to that in a minute). You can find a lot of candidates using different methods.

Ask around. If you know someone with a great logo, simply ask who did it. Most of my freelance design work comes from referrals.

Search directories graphic design company like www.elogos.info.

Search design galleries and portfolio communities like Behance network.

Search for "design" and "development logo" on social networks like Facebook, Twitter and Google Plus.

Choose a suitable design

After contacting a number of designers and applicants appointments, make sure you look more than the price when deciding who gets the job. Consider the previous designer logos and corporate identity they have created around these logos. Search presentations of good design because it shows how much they care about their professional appearance. Read the descriptions that go with each of its flagship projects because it can be a large logo and all, but must meet specific design requirements to be effective.

Most importantly, choose a designer whose style logo design fits your preferred style. By doing this, you will be pleased with the logo that ends with, and the designer will be happy because that style is what they are most comfortable.

What Your Logo Says to Your Customers

A logo can seem so simple ... and therein lies the danger. As for your brand, your logo is essentially the role he would play his face in a meeting one to one staff. It must be clean, accurate and able to tell a story.

And it should be able to do it in a kind of simple and refined way.

Let's see ... it is already starting to stack and get difficult.

For most business owners reading this, you already have a great logo that represents your brand. But you know, it's never too late to polish up and make some very minor changes. (That's another thing about logos-it is not smart to alter drastically the audience fear or alienation or brand confusion).

So what makes a great logo? What should convey your logo to a potential client who is not familiar with your brand? And why, oh why, people make a big deal about logos anyway?

Let's start...

Your logo should talk about professionalism. You want a logo that is obviously a connection to your business. For some, this may be as simple as an acronym or abbreviation for your business, designed in cool colors and interesting shapes. For others, it could mean that you need to get a little more artistic and creative with it. Whatever you do, do not create the logo yourself (unless you happen to be a graphic design business ... then, by all means, Go Nuts!).

Your logo should be easy to understand. What is a J or a setback giraffe? Wait, what does that say? Oh God, those colors are making my eyes burn!

Those are examples of what you do not want to hear people say about their logo. Above all, the logo should be easy to read and easy to identify. If someone has to look at the logo for several seconds just to do what is (is that a fuzzy brown bear or a tree?) Then you've done wrong.

Must as its logo. It may be selfish in this regard. Why lose a perfectly good business idea veering to a logo that you hate? Your logo should not only represent your brand well, but if it means something for you.

So says a great logo to your customers? Depending on the design and how the logo is presented, you can really talk to your audience. Would you let them know that is modern and stylish? Would you say that your brand is traditional? Are exciting colors and cool design track them that you are willing to try new methods and take risks?

If you are looking to have your logo say something like one of these, you need to think about the following basic design principles:

It is simple? For the most part, simple logos are easier for people to identify. This means that in a crowded market of competitors, people can identify their logo on the crowd. Also, when it comes to marketing and having to resize your logo for certain materials, a simple logo means less chance of becoming ugly and distorted.

It Is Memorable? You want something that will remain in the minds of people but do not want to look like other company logos. When creating your logo, never use photos or ideas based on other companies. While it is well inspired by logos that you like, you do not want your logo design very similar to a competitor.

It is eternal? Is your design too modern? That is to say, it is based on a current trend? Sometimes this can be the most difficult aspect of creating a greater understanding of logo which elements of a logo are timeless and not based on something that has a chance to be popular and fashionable for only a small amount of time. How can you know? Well, it's the hard part. You want to stick to ideas and elements that are not dated but, at the same time do not want to take too much of a gamble on something that is perceived to be cool at the time. Check out the logos of companies that have been around a while to get an idea of ​​the aspects to a logo that is timeless.

Here's the thing ... your logo is very often the first thing they see in terms of their brand. You want to be attractive and impressive. If you can create a logo that instantly makes a random spectator to know what to do, he is doing well. When people want to know more about your brand and is driven to do without its own drive, you do better than most companies out there today.

Similarly, you must also understand that an attractive logo can also turn people away from their brand. Imagine ... someone shirking their business before they even speak or meet with you. It is a daunting thought, but it happens.

So to ensure that you not take people and their logo is acting as bait type, there are some other things that your logo can tell your audience. These are statements that are based on its brand, which serves as an appropriate introduction for your business.

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How Much Is A Great Business Logo Really Worth?

A great logo can help a company to project a positive image while a poor

logo can bring a negative impression about a company. For many

companies, a logo is the only identifiable mark a potential customer can

to see, so it must be memorable, descriptive and simple

recognizable. If a logo is the company spokesman, how much it really costs

worth it?

Cheap logo designs all over the Internet - logo designs under $ 150!

logo designs $ 99, $ 75 logo designs, logo $ 49 or even less!

You will easily find a wide range of prices for logo design in

Internet. Beware of cheap offers logo design, some designers may be

use clip art. A design that includes a royalty free piece of clip art

they can not be protected by copyright. That same piece of clip art could be used in

dozens of other logo designs. You must show a portfolio of designers

and there must be a wide variety of samples of the badge. At $ 49 each, do all

Are logos look the same? Do most of them have block letters

and does a swoosh?

Some logo designers charge a flat fee for a no questions logo

order. Can you imagine Coca-Cola to buy a logo design for $ 99?

What offer! Or what Bob's bait shop paying $ 750 for a logo.

There goes the budget! All businesses are not equal in size, budget and

use. All designs are not equal. A swoosh take the same amount

Does time and effort as creating a detailed motorcycle?

The confusion does not end there. Some load logo designers

additional costs for extra colors, extra modifications and extra

preliminary designs. You get out your calculator to calculate the

final cost of your logo. Do you really know what you are paying for?

How much is a design really worth? I ask Coca-Cola, Polo, Nike,

The Hard Rock Cafe, seal or any other company that is based on its

logo as their number one spokesman. Not every company is as large as

These but every company should have a logo that is easy to identify and

It stands for the integrity of that business.

A logo design is more valuable to a company from a single point

Illustration. An illustration is normally used once or used for a limited

campaign, while a logo is used for years and placed in the business

cards, letterheads, envelopes, websites, vehicles, buildings and

products. Do you see the difference in value to a company? It has a logo

more value than the hours spent creation. It becomes the

corporate identity.

That said, it should not be a logo worth the time

In your creation? Average rates of professional graphic design anywhere

$ 30 to $ 75 per hour. If you see a logo with a price of $ 125 and

designer charges $ 50 per hour for design work, it is assumed that

Will they spent 2.5 hours in your logo? That price includes the time

for you, contact your research in your company and

competition, preliminary ideas, changes, completion of the

logo, preparing file for each different format, sending the logo, billing and

allowing you to have all rights to the design. So how long it was

Did he really spent creating your logo?

My conclusion is that a logo is much more valuable to a company of a

standard illustration so the price should reflect the value added. So many

professional graphic designers would be difficult to create a top

Illustration notch below $ 150 not to mention creative logo, well designed.

So beware of logos low price $ 150, you can get what you pay for.

There is more confusion about prices insignia. Some designers base

their logo rates in several of these factors:

Logo changes - may charge for every time a

changes or modifications to your logo. If a logo designer asks the right

questions, do research and remains in close communication with the

client the need for major changes should not be during the creation of

a logo design. Being a good communicator and explain to the logo

designer exactly what you want your logo to say about their

business. As a designer, you must get approval signed by each

changes that the client was according to time.

Additional colors - Printers charge more for additional colors. If a designer logo

charges more for a logo of two colors that make for a logo of three colors, get

a detailed explanation of why. It just takes the click of a mouse

adds an additional color. In today's world there is very little need color

separations so it should not be need for a designer in charge of the

Colour.

Drafts - a few choices is good, many choices is overkill.

A logo designer should be able to decide for you the right amount of

Preliminary designs are required to create the perfect logo. Be skeptical of

eight, ten and more initial designs. How long could be

I spent on each design? If you do not like your first designs of two or three

You can easily request two or three more.

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