Your logo is the signature of your brand and one of the most valuable assets of your company. It is the only element that will symbolize your brand more than anything else. A well designed logo is one that reflects your business and your message is communicated. It should be simple, unique, memorable, versatile and able to work without color.
To choose a logo, there are important steps to go through, both solo and with a graphic designer. In this post, describe the logo design process and some important things to consider when choosing a logo that is perfect for you guidelines.
For the creation of your logo, you are free to choose a freelance designer, a design company or perhaps an advertising agency. Throughout this post, for maximum comfort and readability, I use the term "designer" to include any company or individual is applicable to you.
Choose a budget
First, you must decide on your budget for your new logo. They can cost anywhere from $ 300-1500 (USD) and sometimes more. Remember you get what you pay for, and designer fees reflect experience, professionalism and customer history. Invest in a logo (and a corporate identity to go with it) is one of the most important first steps you can take to build a brand. A logo is worth more than the hours it takes to create it.
You can find banks and logo contest online sites and get one for around $ 150. There are even different freelance sites where people offer incredibly low as $ 50. Just be aware that choosing a logo for a cheap price online can be disastrous. Inexperienced designers can take forever, do not communicate well, use clip art images (a definite no-no) and can not provide the correct files that you need to print and web use.
locate designers
There are many places you can find graphic designers. Choosing the right design for you is definitely much more difficult (and get to that in a minute). You can find a lot of candidates using different methods.
Ask around. If you know someone with a great logo, simply ask who did it. Most of my freelance design work comes from referrals.
Search directories graphic design company like www.elogos.info.
Search design galleries and portfolio communities like Behance network.
Search for "design" and "development logo" on social networks like Facebook, Twitter and Google Plus.
Choose a suitable design
After contacting a number of designers and applicants appointments, make sure you look more than the price when deciding who gets the job. Consider the previous designer logos and corporate identity they have created around these logos. Search presentations of good design because it shows how much they care about their professional appearance. Read the descriptions that go with each of its flagship projects because it can be a large logo and all, but must meet specific design requirements to be effective.
Most importantly, choose a designer whose style logo design fits your preferred style. By doing this, you will be pleased with the logo that ends with, and the designer will be happy because that style is what they are most comfortable.
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