A logo can seem so simple ... and therein lies the danger. As for your brand, your logo is essentially the role he would play his face in a meeting one to one staff. It must be clean, accurate and able to tell a story.
And it should be able to do it in a kind of simple and refined way.
Let's see ... it is already starting to stack and get difficult.
For most business owners reading this, you already have a great logo that represents your brand. But you know, it's never too late to polish up and make some very minor changes. (That's another thing about logos-it is not smart to alter drastically the audience fear or alienation or brand confusion).
So what makes a great logo? What should convey your logo to a potential client who is not familiar with your brand? And why, oh why, people make a big deal about logos anyway?
Let's start...
Your logo should talk about professionalism. You want a logo that is obviously a connection to your business. For some, this may be as simple as an acronym or abbreviation for your business, designed in cool colors and interesting shapes. For others, it could mean that you need to get a little more artistic and creative with it. Whatever you do, do not create the logo yourself (unless you happen to be a graphic design business ... then, by all means, Go Nuts!).
Your logo should be easy to understand. What is a J or a setback giraffe? Wait, what does that say? Oh God, those colors are making my eyes burn!
Those are examples of what you do not want to hear people say about their logo. Above all, the logo should be easy to read and easy to identify. If someone has to look at the logo for several seconds just to do what is (is that a fuzzy brown bear or a tree?) Then you've done wrong.
Must as its logo. It may be selfish in this regard. Why lose a perfectly good business idea veering to a logo that you hate? Your logo should not only represent your brand well, but if it means something for you.
So says a great logo to your customers? Depending on the design and how the logo is presented, you can really talk to your audience. Would you let them know that is modern and stylish? Would you say that your brand is traditional? Are exciting colors and cool design track them that you are willing to try new methods and take risks?
If you are looking to have your logo say something like one of these, you need to think about the following basic design principles:
It is simple? For the most part, simple logos are easier for people to identify. This means that in a crowded market of competitors, people can identify their logo on the crowd. Also, when it comes to marketing and having to resize your logo for certain materials, a simple logo means less chance of becoming ugly and distorted.
It Is Memorable? You want something that will remain in the minds of people but do not want to look like other company logos. When creating your logo, never use photos or ideas based on other companies. While it is well inspired by logos that you like, you do not want your logo design very similar to a competitor.
It is eternal? Is your design too modern? That is to say, it is based on a current trend? Sometimes this can be the most difficult aspect of creating a greater understanding of logo which elements of a logo are timeless and not based on something that has a chance to be popular and fashionable for only a small amount of time. How can you know? Well, it's the hard part. You want to stick to ideas and elements that are not dated but, at the same time do not want to take too much of a gamble on something that is perceived to be cool at the time. Check out the logos of companies that have been around a while to get an idea of the aspects to a logo that is timeless.
Here's the thing ... your logo is very often the first thing they see in terms of their brand. You want to be attractive and impressive. If you can create a logo that instantly makes a random spectator to know what to do, he is doing well. When people want to know more about your brand and is driven to do without its own drive, you do better than most companies out there today.
Similarly, you must also understand that an attractive logo can also turn people away from their brand. Imagine ... someone shirking their business before they even speak or meet with you. It is a daunting thought, but it happens.
So to ensure that you not take people and their logo is acting as bait type, there are some other things that your logo can tell your audience. These are statements that are based on its brand, which serves as an appropriate introduction for your business.
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