Many sometimes do not know what kind of logo is best for your business. Worse, many are not even aware of different types of logo and why should they bother even thinking about them. In this article, we briefly describe purpose of logo, logo types and offer different benefits logos.
Logo design, generically, is an example of a business; a symbol that conveys the origin, identity or ownership. The purpose of a logo is to communicate a thought or feeling desired and generate a preferred emotional response. Much can be said about a company looking logo as it acts as a mnemonic device and the identifier. However, the type of logo that will work best for the company depends on a number of considerations, such as the size of the company, the exclusivity of the name and a variety of other factors.
Logos come in all shapes and sizes; however they usually can be classified as one of the 4 types. With this piece of writing, one can distinguish between different types of logo and understand the underlying benefits
1. text / word mark / logo logos
2. Logos iconic / symbolic
3. Graphic / combination Logos
4. illustration logos
Text / word mark / logo logos
A text logo, also sometimes called as a brand logo or word, is a logo consisting largely typography company name. This type of logo can have some graphic elements such as lines, boxes, borders-that interact with, surround, or even form the letters. However, the graphic elements can be used as an accent in the text, not as an important part of the logo or equally weighted.
benefits:
If the name of the company consists of many words, that are not easily or commonly abbreviated, or when an abbreviation may not be appropriate, developing a text logo will keep the logo simple and clean.
Iconic / Symbolic Logos
iconic or symbolic logos normally have very simple graphics or symbols representing an aspect or image of the company or product. This type of logo includes words or symbols only letters but images and shapes. Thus, this type of logo is arguably the most common that people choose to go with.
benefits:
It facilitates higher level of brand recognition. When a company wants to replicate its logo in different media, as well as a logo to be synonymous with the brand, the logo symbol can be used as an elegant solution and clean.
Graphic / combination Logos
Logos combine graphics and company name and symbol may be integrated next or one located above the other. The logos that come into this category mainly focus on visual appeal. They are made in such detail that can be easily recognized and technically easier to use in all media.
benefits:
An excellent choice for an SME or companies starting to build brand recognition because graphic logo is visually strong and explanatory. The symbol can talk about the services offered by the company, while the company name increases the recognition.
illustrative logos
Illustrative logos are those that are a bit more complex and detailed than the logo / graphics combination. They are pictorial or illustrative of some characteristic of the company or product representation. This type of logo can represent the name, business idea or be the mascot of the company. An illustrative logo gives strength to the image of the company. It is mostly elaborative combination of illustrations with colors and slogans.
benefits:
It provides complete information about the company and set a mark of their standard. In addition to providing information on company standards, an illustrative logo makes a durable and lasting impression on potential customers.
Note on some other types of logos
Summary brands: Summary brand and use visual symbols to convey a message relevant to the brand concept.
Emblems: Emblems are a complex mixture of pictorial elements and type that are linked to the organization and its positioning.
animated logo animated logo design is a great way to spruce up any website, presentations, email signatures and announcements.
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